The Benalla Buzz

Marketing Skills for Local Businesses and Community Groups

Want more people to know who you are, what you do, and why it matters? The Benalla Buzz is a hands-on marketing workshop series designed to help local businesses, clubs, community groups and not-for-profits build their marketing confidence and reach more people. From understanding the basics of marketing and creating engaging social media content, to telling your story and making the most of Meta Business Suite, this four-part series will give you practical tools, fresh ideas and real-world skills you can start using straight away. Whether you’re just getting started or looking to sharpen your marketing game, come along and discover how to create a buzz around your organisation or business.

 

Explore the courses below

 

Using Social Media for Business 101

3 Hours

This workshop is suitable for people who are starting to explore the use of social media to promote their business. The 3 hour workshop covers the foundations of the Meta platform, creating a compelling story, editing and posting.

Beyond the Basics

3 Hours

Beyond the Basics focuses on the Meta platform. The hands on session walks participants through how to build digital marketing campaigns using the Meta business suite. Participants are required to bring their laptops and participate in a highly interactive session that covers how to create a campaign, an ad set and an ad as well as how to effectively target the right audience.
Participants for this session will be required to undertake pre-course work.

The Marketing Mix

2 Hours

The Marketing Mix workshop is all about the core mechanics of the classic marketing (Product, Price, Place, and Promotion). Participants will step through how to align the four pillars to their business goals and walk away with
a practical, step-by-step marketing plan.

Finding the Angle

4 Hours

Thursday 19 November
Thursday 3 December

Focused on human storytelling and presentation skills, this workshop focuses on communicating with confidence and finding the compelling story angle that connects with your target audience.

This is an interactive workshop that involves pre-course work.

Supported by: 

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